resources

Below are a series of resources and toolkits that we use in the design, development, production, and publication of our projects and products. Each is a guideline based on a number of assumptions and generalizations taken from our research and experiences - so take with a grain of salt!

PRESS OUTREACH

Outreach Method Cost Payoff

Blogs

$

$$$$$

Magazine Articles

$

$$

Instagram

$

$

Studio Openings

$

$

Gallery Events

$$$

$$

Magazine advertising

$$$$

$$

Social Advertising

$

$

Blog Advertising

$$$

$$$

Mail Chimp

$

$

Word of Mouth

$

$$$

Past Customers

$

$$$

Trade Shows

$$$$$

$$$


BLOGS

Blog Submit Link Contact

Dezeen

https://www.dezeen.com/submit-a-story/

Email

Colosal

http://www.thisiscolossal.com/submissions/

Email

Core 77

http://codex.core77.com/account/create-project-post

Email

Design Milk

http://design-milk.com/submit/

Email

Design Boom

http://www.designboom.com/readers-submit/

Self Entry

Yanko

http://www.yankodesign.com/tips-publication/

Email

Notcot

http://www.notcot.org/?action=new

Self Entry

Boing Boing

http://boingboing.net/sub/

Self Entry

Design Sponge

http://www.designsponge.com/contact

Self Entry

Design Taxi

http://designtaxi.com/faq#c

Self Entry

Mashable

http://mashable.com/submit/

Email


PRODUCTION / DISTRIBUTION

Production Cost / Risk Profit Share Distribution Scale

diy from home

low

high

etsy / markets

1

studio

mid

high

online shop

10

start outsourcing

mid

mid

b2c & b2b

100

outsource everything

high

low

b2b wholesale

1000

licence out

mid

low

b2b wholesale

100+


COMMON SALES TERMS

C2C - Consumer to Consumer
B2C - Business to Consumer
B2B - Business to Business

NET30 - Retailer will pay you in 30 days
RRP - Recommended Retail Price
MSRP - Manufacturer's Suggested Retail Price
SKU - Stock Keeping Unit (product reference number)

Line Sheet - Spreadsheet document with product details
Trade Discount - For sales to interior design companies and architects (often around 15-20% discount)

Local Market - Set up a booth at a local market (C2C / B2C)
Pop Up - Temporary pop up store in a physical space (B2C)
Etsy style platform - Online marketplace (C2C / B2C)
Online Shop - Shop integrated into your website (B2C)
Dropship - Retailer takes orders and you ship the product directly to the customer (B2B)
Consignment - Retailer borrows product, pays you once product is sold to the customer (B2B)
Wholesale - Retailer bulk buys product from you and sells it to consumer (B2B)
Retail space - Your own physical storefront (B2C)


COST BREAKDOWN

WHOLESALE BREAKDOWN

WHAT WE SPEND OUR TIME ON

PROCESS

PITCH
Initial ideation and exploration including rough sketches and a basic project scope. Ideas could be inspired by materials, technologies, manufacturing processes, collaboration efforts, new product categories, or personal passions. Deliverables for this stage are a selective mix of the following: idea's name, why, sketch, mood, keywords or target market.

PLAN
Concept and opportunity clearly identified, Often a quick 'paper' prototype is useful for communicating the concept. Integral to the pitch is a detailed plan, including methodologies for how to test and validate the project along the way. Key points to establish at this stage are; What is the value proposition? What do we know already? What do we need to find out and what resources we need to find those things out? Deliverables for the plan should include a trello board, a Lean canvas business plan, timeline with key moments identified, summary deck/slideshow.

PROGRESS & PROVE
Using the plan to develop and validate the concept. This stage will involve several iterations and validation steps, with rounds of prototyping and CAD development. Other elements such as, packaging design, graphic design, user interface, durability, manufacturability, repairability, branding, sales, pricing and business plan will all need to be considered and resolved - often at the expense of each other. This stage is very much about balancing those elements in harmony with the project's value proposition. It is important to remember at this stage that the plan may change and evolve but should remain true to the essence of the project.

PROMOTE
The final step of the process is the push to press and promotion effort. How will we launch the product or project, how will we measure its success? What is the breakeven sales point? What blog tier are we aiming for? Would an event make sense? Giveaway programs?


INSPIRATIONS


THINGS WE THINK ARE IMPORTANT

Have a Manifesto - put it on the wall. Make it big!

Identify a handful of goals for the year as learning opportunities

Buy a big dry erase yearly calendar / planner to go on the wall

Create specific job descriptions for staff - clearly establish expectations and responsibilities

Have a full day of "fun jobs" every now and then

Start with the why - clearly explain why we are designing the thing before we start designing the thing


THINGS WE ARE TRYING TO IMPROVE AT THE MOMENT

Communication, Planning, and Accountability within the team

Photography and image quality

Knowing who we are and what we are about

Packaging design

Licencing Designs & Design for Licencing


GOALS WE CURRENTLY HAVE OR HAVE HAD IN THE PAST

Outsource a part or product to be manufactured locally

Outsource a part or product to be manufactured in another country

Licence out at least one product

Enter at least one design competition

Collaborate on at least one project with another company


USEFUL LINKS

Lean Canvas - Business Plan

HTML Table Generator - For generating HTML tables

Trello - Organising and planning

Slack - Communicating and in-studio messaging

D Scout - Design Research App

Noun Project - Icons

Cutlist - A simple, free online cut list calculator - Overholt.org

Printable Calendar - A simple, free online printable calendar

Copy-em Paste - Clipboard manager, super useful!

AM Charts - Web charts & graphs

Do you have something you would like to contribute or comments or feedback about any of the above?
Contact us here: www.richardclarkson.com/contact